Via Saivene.

Via Saviene is a premium jewelry brand designed for modern women. We worked directly with the Founder and Executive team from brand concept, ideation to launch. Lead and manage the entire Brand & Marketing department to build and grow the brand to increase revenue and distribution.

Brand Strategy, Building & Planning In-depth Market, Trend, Competitive Landscape Analysis

Pricing analysis to establish VS’ strategic positioning in the premium fashion accessories space. Leadership in Marketing team & creative agencies to develop brand foundation - DNA, Identity, Brand Guidelines, Messaging, and Creative Assets. Establish short to long-term brand & growth strategy through lifestyle storytelling and integrated campaigns.

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Multi-Channel Integrated Marketing

Architect and execute 360 integrated marketing strategy to grow brand awareness, acquire new customers, drive traffic/conversion and increase retention. Build and manage full marketing P&L. Multi-channel content creation for PR, E-commerce, Email, Social Media, Digital Ad, Event, Partnership & Wholesale.

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Revenue, Growth & Distribution

Collaborate with the Sales team to create B2B & B2C acquisition, growth, and retention strategy to meet revenue, distribution, and growth objectives. Develop consistent brand & marketing KPIs for the Executive team to make informative decisions.

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Significant Business Results

VS gained representation from Mega Mega Projects, a luxury showroom to establish retail distribution in premium retail space. Strategic partnership with well-known celebrities & influencers: Demi Lovato, Cheryl Burke, @natalieoffduty @caraloren, and many more.

Via Saivene.