Fytt Beauty.

Fytt is a startup plant-based skincare company launched in 2018 with the mission to create the most health-conscious, nutritious skincare products for wellness-minded individuals.

Brand Strategy, Product Development, Building & Planning

Identify and understand Wellness, Fitness & Beauty market segments. Develop products with a unique value proposition and positioning. Establish Fytt’s brand foundation - DNA, Identity, Brand Guidelines, Messaging, and Creative Assets. Establish brand & marketing strategy to grow brand awareness, acquire new customers, drive traffic/conversion and increase retention.

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Multi-Channel Integrated Marketing

Create and execute integrated marketing plans and campaigns to raise brand awareness, drive demand, and generate leads. Optimize limited marketing spend to maximize ROI across PR, E-commerce, Email, Social Media, Digital Ad, Event, Partnership & Wholesale.

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Revenue, Growth & Distribution

Develop a B2C sales strategy to reach revenue growth through e-commerce and events. In 2019, explore B2B wholesale distribution strategy, initial results exceeded the projected goal by 120%.

Significant Business Results

Maximize reach with an extremely tight budget. Strategic partnership highlights: Soul Cycle, Reebok, Outdoor Voices, Think Dirty, etc. Press coverage in Vogue, Shape, Hello Giggles, Harper BAZAAR, Refinery 29, Elite Daily, WWD, etc. Distribution includes boutiques nationwide - Clean Beauty Mart, Wellness. Global, Fancy.com, etc.

Fytt Beauty.