GIBOARD BALANCE TRAINER.

The GiBoard (pronounced Gib•Board) is an innovative and fun balance trainer that incorporates the sport of slacklining and a unique functional design for those looking to achieve a meaningful approach to expanding movement capabilities, body reshaping, and mind strengthening.

Project Scope

Brand Positioning Overhaul
US Market Launch
Website Development
Market Research
Marketing Strategy
Content Creation
Performance Analysis

Branding Strategy

We took a proactive role in guiding our client, the US-exclusive GiBoard distributor, through a strategic positioning process. Considering the uncertainty of the German positioning of a slackline in the US market, we devised a fresh and broader brand concept, presenting it as a balance trainer.

US Market Launch & Web Development

Created engaging and informative content to educate consumers about the benefits and uses of the GiBoard Balance Trainer. Designed and developed a visually appealing and user-friendly website to showcase the product and drive conversions.