GIBOARD BALANCE TRAINER.

The GiBoard (pronounced Gib•Board) is an innovative and fun balance trainer that incorporates the sport of slacklining and a unique functional design for those looking to achieve a meaningful approach to expanding movement capabilities, body reshaping, and mind strengthening.

Project Scope

  • Brand Positioning Overhaul

  • US Market Launch

  • Website Development

  • Market Research

  • Marketing Strategy

  • Content Creation

  • Performance Analysis

Branding Strategy

We took a proactive role in guiding our client, the US-exclusive GiBoard distributor, through a strategic positioning process. Considering the uncertainty of the German positioning of a slackline in the US market, we devised a fresh and broader brand concept, presenting it as a balance trainer.

US Market Launch & Web Development

Created engaging and informative content to educate consumers about the benefits and uses of the GiBoard Balance Trainer. Designed and developed a visually appealing and user-friendly website to showcase the product and drive conversions.

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GiBoard Desktop (1).png
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Performance Results

Our strategic and development efforts led to exceptional sales growth for the GiBoard brand, surpassing the sales target in Q4 2022 and Q1 & Q2 2023.

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